Brethren, rather than hang this on a text from scripture, I choose to hang this on the words to an old song, not as gospel, more as ambience –
“…And love, love is just a passing word
It’s the thought that you had in a taxi cab that got left on the curb
When he dropped you off and he stated firm
Oh, oh, oh
You’re a native New Yorker
You should know the score by now You’re a native New Yorker…” — Sandy Linzer and Denny Randell
This song was the tune du jour when Studio 54 was the club du jour. There are surely hipster clubs. There are plenty of velvet ropes left in the city, plenty of back rooms filled with ottomans lined up against banquettes in zebra print, with track lighting and artistically cut mirrors. However, before the clubbing hour – never a minute before 11 pm ever, if you’re really hip, and honestly, it would be much hipper to cruise by about 1 am – where are the hipsters hopping?
I found them at #1 Beard Street, in Brooklyn, all of them, around 4 pm. I passed leather-clad Japanese couples arm in arm, a girl with a saffron Obama T-shirt on with Sarah Palin glasses, a pony tail tortoise-shell-clipped to one side of her head, true religion jeans, and a macramé hip-hugging belt. I locked shopping cart wheels with a German runway model with waist-length red hair with her Catherine-Deneuve look-alike mother. I breezed past young men, with that over-gelled hair spiked up, that crazed look in their eyes from too much World of War Craft suddenly unplugged, eating cinnamon buns, making the Jonas Brothers look old and jaded. I brushed against a Rastafarian man with dreds bound up in hemp, I think, wearing a Movado watch, carrying a futon.
True, there was no velvet rope, no sushi bar with aquarium walls, no giant moon with a cocaine spoon hanging from the ceiling – yes, I DID see the original 54 when it was open and I was too young to have legally entered – but there were ottomans in neon colors, track lights galore, artistically cut mirrors enough to quench the thirst of the vainest among us, and one could buy hanging moon mobiles, spoons, but not the two combined. Besides, exclusivity is no longer hip – it’s obscurity, like a Red Hook warehouse is remotely located, that is the bar to the uninitiated.
I was in Ikea, and not the suburban one. Everything is pretty much the same as the Ikea in New Jersey or Long Island, only people wore more black, more Ugg, people were greener, were more blasé. It was the bootylicious Ikea, the street Ikea, the I-just-bought-a-loft-in-Bed-Stuy-and-am-painting-it-chartreuse Ikea. Even in Europe, Ikea is generally planted in the suburbs, but this one was planted in the just-out-of-reach-of-the-uninitiated gentrifying Red Hook, and everyone knows that the new Soho is now in Brooklyn – the debate is only about exactly where.
I bought some lamps for my desk and my bedroom, a set of casters to attach to the bottom of a cabinet, a curtain rod, and a few other accessories from renewable resources. Green, after all, is the new black. Black is still the new black, of course, but green – green is the new black, and mocha is the new green. Clear – in case you haven’t heard – is the new mocha. What the new clear is, I don’t know.
While I was trolling around with my yellow bag between products with names like Glimma and Trikka, they were piping in a sound track that was cooler than most of the lounges I frequented in recent years, much of it from my misspent youth, others of it sounding like the goth side of the Fuse network or MTV2. I paused to pick up a pink table lamp using low-wattage, energy-efficient bulbs only, and I heard a song that used to close out my nights at Le Privilege, the VIP lounge of the Palace night club where I used to dance mid-eighties, drinking flaming drinks from cups that looked, well, a lot like this lamp in my hand, I thought, and air kissing all kinds of girl models (French kissing a boy model or two). Now my club days have been turned into a retail experience – I am apparently one of the targets of this market, as I did buy some knick-knacks that I might have avoided at Costco with no sound track at all and no hip clientele of which to speak. They are doing pretty well, even as the stock market yo-yos.
Seeking more aficionados of this new hipster, urban American Ikea market, I have some suggested product names and designs for the folks at Ikea –
- Bufda – a home gym that folds into the wall, making an inclining bookshelf unit.
- Mutha – a vibrating baby chair with black and red skull-and-crossbones in a mobile above it.
- Stuppa – An ice pack with a straw – fill it with the hair of the dog for the morning after.
- Sherpa – an environmentally sound, ergonomically designed GPS for pedestrians.
- Friki – a black twin Murphy bed with hand-cuff-suitable hooks.
- Prozaka – black-on-black double Venetian blinds.
- Ganja – a highly flammable organic furniture set, woven from fair trade grasses that are more than just decorative at a party.
- Chikka – a hot pink bed on a large lazy Susan in the shape of a pair of lips.
- Sukka-fri – a narrow quadraphonic speaker system with extra base and with spinning rims on the woofers.
- Hipsta – a combination lava lamp/blackberry/loofah sponge/chaise lounge made out of recycled tires and mulch.
In any case, it was nice to see my co-Brooklynites out en masse with Manhattanites willing to go through the Battery Tunnel to buy that which must be had this season among us. It is nice that exclusivity is out, democracy is in, and the New New York is the Old New York over the East River. Red Hook, in case you haven’t heard, is the new little black dress.

